DelalerSocket has entered into a definitive agreement with Dealertrack Technologies to acquire DealerTrack’s inventory+ business.
Inventory+ is an integrated data-driven inventory management system that provides desktop-to-mobile appraisal, pricing, merchandising, syndication, stocking, sourcing and transportation functionality. The complete end-to-end solution provides dealers with deep insight into the market by using real-time transactional and market data for a true competitive edge.
It is highly complementary to the website solutions, CRM and training solutions that DealerSocket already offers. DealerSocket has a best-in-class CRM solution that maintains a comprehensive view of the dealer’s customers. Adding a customer focused merchandising platform as well as a strategic vehicle acquisition and distribution inventory platform enables a more holistic view of the customer demand and the available vehicles, to help dealers make recommendations and deliver the best vehicle option for shoppers.
Inventory+ will remain in Dallas and will run independently from the rest of the DealerSocket product suite.
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