Brands are always looking for ways to better connect with their target audiences, and one way to do that is by better understanding how audiences perceive, consume, and engage with online content. Yahoo Canada’s latest Talking Content study, released today, does just that. It reveals new insights on Canadian content consumption habits and behaviours, and offers brands the intel they need to best determine how to target their branded content.

The study took a deep dive into the best practices of branded content by breaking out:

  • Top content categories of interest including autos
  • User’s motivation to consume
  • Content preferences by gender
  • Frequency of content consumption
  • And much more!

To better display the key takeaways, we’ve created a useful infographic pdf linked below. You can also check out the Tumblr post for more details.

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Talking Content Infographic

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